CHRIS ROD

UI/UX & BRAND EXPERIENCE

Bridging the gap between business and AI.

Most companies know they need AI — they just don’t know where to start. I sit at the intersection of design, engineering, and strategy to help businesses implement AI the right way, restructure their workflows, and build products their users actually want to use.

Recent Work.

Castle Builder Design

Lead UI/UX 2023

In my role at Castle Builder Design, I lead the UX and UI design across a range of projects, focusing on clear navigation, clean layouts, and website structures that clients could manage themselves.

Explore Project

Lather & Hound

Digital Design & Development 2026

Cage-less grooming experience designed entirely around your dog's safety and comfort. No overlapping appointments.

Explore Project

Lunar

Digital Design & Development 2026

An intimate celebration of Italian cuisine, crafted with the finest seasonal ingredients and timeless tradition. Michelin Starred · Est. 2012

Explore Project

Experience.

A decade of product work across design, engineering, and consulting.

Lead UI/UX Designer

2022 - 2025

Castle Builder Designs · Remote

Operational Efficiency: Integrated Generative AI into internal design workflows, accelerating early-stage ideation cycles by 40%.
Coyote Ugly Brand: Headed the digital transformation of the iconic global brand, delivering a modern, conversion-optimized mobile experience.
Design Governance: Developed scalable, AI-ready design systems to ensure technical fidelity across diverse product builds.

UI/UX & Brand Experience

May 2018 - Present

Freelance · Remote

Turn rough ideas into polished digital products that feel clear, usable, and ready for real users.
Bring UX, visual direction, and brand consistency to products that need more structure and refinement.
Design and build responsive product experiences with modern frontend tools and systems.

Lead Technician & Sales

2013 – 2016

Safe Haven ADT · Portland, OR

Ranked Top 5 in combined sales and installation performance across a national field force of 3,000+ technicians for three consecutive months, demonstrating consistent excellence in both technical execution and revenue generation
Drove new customer acquisition by consulting clients on security needs, recommending tailored solutions, and closing service agreements on-site
Performed end-to-end installation of security hardware, sensors, cameras, and control panels — ensuring systems met safety standards and customer expectations
Built lasting client relationships through clear communication and reliable follow-through, contributing to high customer satisfaction and referral business
Thrived in a fast-paced, quota-driven environment while managing daily route schedules, equipment inventory, and field documentation