Lead UI/UX Designer
2022 - 2025- ▸ Operational Efficiency: Integrated Generative AI into internal design workflows, accelerating early-stage ideation cycles by 40%.
- ▸ Coyote Ugly Brand: Headed the digital transformation of the iconic global brand, delivering a modern, conversion-optimized mobile experience.
- ▸ Design Governance: Developed scalable, AI-ready design systems to ensure technical fidelity across diverse product builds.